About us

Royal Foods is a family business that has been operating in the food industry since 1997, when the company was founded by Rolf Larsson, a man who is passionate about his ideas. From his previous jobs in the food industry, he had gained extensive experience in food and established valuable contacts in 1997. He wanted to create his own brands.

Captain Royal and Chef Royal are a couple of examples.

Royal Foods produces, sells and markets products within the frozen segment to wholesalers and retailers. Our idea is to offer products of good quality in attractive packaging at the best prices.

We constantly want to develop and adapt our portfolio to our customers' wishes. Our motto is: "Excellent Food – Affordable for all".

We have great opportunities, together with our partners, to offer our customers products based on their wishes, which meet and preferably exceed their expectations.

Our vision & business idea

Our vision is that everyone should be able to afford to eat good food, i.e. “Excellent Food – Affordable for all”. Our business idea is, as an innovator in frozen food, to offer customers quality products at the best price and by being responsive and service-oriented, to offer tailored campaigns that provide competitive advantages and enable increased customer benefit.